Years ago I decided I wanted to grow my business Premium Audio into a household name. When originally creating Premium Audio back in 2005 (where does the time go?) it started out as merely a hobby of mine. I had found that I wanted to make a business around something I truly loved – home theatre and so the journey began!

Originally Premium Audio was an E-Bay store. In 2014 I began my search for website formats to create a real store of my own online instead of being simply a store in an online marketplace. I stuck with Wix for close to a year before the real dabbling began. I then ventured into countless online store programs (Tomato Cart, X-Cart, Prestashop, Weebly, Big Commerce and Shopify to name a few). Most of these are really good places to build an e-commerce business (some are total crap).

After a year of many different Premium Audio stores online I finally tried Word Press because I could not create a good looking blog site. I did not know at the time that Word Press really could be more than a blog site so for some time Premium Audio had two live sites (the store and the blog site). As I got more comfortable with Word Press I discovered Woo Commerce and suddenly my solution to how to sell online with a Word Press site was finally solved! I kept the old website address (premiumaudio.biz) online as a redirect to the new store and blog site (premiumaudio.us) for about two years. I left the original Wix site online since its free and simply updated the links to take visitors to this website you are on right now. That Wix site is from 2014. I did mostly the same with the Weebly version. Since September 2015 Premium Audio’s home has been a single Word Press site and here it will remain.

The point of all of this is that if you have a dream or goal you should work towards making it into a reality. My journey with Premium Audio has been a long one and is by no means finished, but thru constant trial and error and some research along the way I have done it and so can you! This month Premium Audio is finally ranking with two of the major websites for estimating the popularity of a website. This is a first for Premium Audio as it has never even been a blip on the radar of either site. With the continuance of this blog (2.5 years +), several e-books written and sold on both this site and Amazon as well as social media (mostly Facebook) it had failed to rank.

 

 

 

 

 

 

 

What made it finally rank? I believe it is three things (all of which occurred in 2017). 1) Being linked to the Mall of the Internet as a store which has grown in popularity in its very first year  2) Being linked to a new search engine (the WorldWideWeb) which is linked to the Mall of the Internet and has also grown in popularity 3) No longer having two website addresses to one site which I believe have been splitting the site rankings for both domain names.

 

Is Premium Audio finally a household name? Not quite, but almost. In 2018 we will be doing Facebook advertising (a first for this company), release our latest e-book (this will be about custom speaker stands), and hopefully continue our expansion of products in our store. The new e-book has been an idea of mine since 2009 when I started sketching the diagrams out on paper.  I did not move forward with the ideas because originally I wanted to go into the manufacturing business for them and quickly realized it would be too costly to rent a building, hire people, buy tools for mass production and buy supplies to make them with. In 2017 I came across the old designs and decided they could be made as an e-book for others to use to make their own stands with since making a pair or two will not be that expensive. One thing is for sure, 2018 will surely be a challenging year for Premium Audio, but it is a welcome challenge!

Happy New Year from Premium Audio

 

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